To this day, the rodeo is a huge and unique part of Western-American culture. As residents of Austin Texas, the founder of Rodeo Results™ (Michael Willoughby) value what rodeos bring to the communities they serve.
In the summer of 2015, Michael visited his first rodeo to watch his daughter participate in her first barrel event. While waiting for his daughter to make her first run, he noticed family members in the stands writing down each score into sheets and notebooks. At that point, Michael thought, surely there’s an app to download and receive scores via mobile phone. You can track athletes of all kinds, rodeo should be no different.
Well, after much research, it was very apparent the Western / Rodeo sector has fallen behind the times of technology unlike no other sport. In fact, research showed the entire industry was depressed with little to no growth over the past 10 years. Being an entrepreneur, Michael made the decision build an app and tracking software to bring technology to Rodeo and all event in the Western-American culture.